October 1, 2011

Choose which mountain you want to die on

Today we had speaker Carol Dynkavitch, Marketing Coordinator for the Health Sciences Foundation enlighten us lowly Communications for Non-Profits students on what it is like to work in a corporate culture for a non-profit organization.

In addition to many extremely valuable nuggets of information, one in particular will be the highlight of this post.

Choose which mountain you want to die on.

A bit "gory," yes, but of course what she meant was pick your battles. When you are working in a company or organization that has many different stake-holders, compromise is inevitable. This is true especially in a non-profit organization where in addition to your target audience, you have internal audiences like volunteers, board members and sponsors. When creating a large project that these many different audiences will have a say on, changes will have to be made to appease everyone, because as Carol explained, it simply isn't worth losing volunteers or sponsors over. Of course, there are times when you cannot make everyone happy (including yourself), and times when you absolutely need to stick to your guns. But as Carol said, at the end of the day you need to be happy where your position stands and how you got there, versus fighting a losing battle and losing sight of the end goal.

Have a great weekend readers!




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